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The next on my series ‘Heirloom’ is my blogger friend Ella from Coco’s Tea Party, we met through a project we worked on together for Olay a few years ago when she visited my studio to have lunch and learn how to make some earrings. Ella was also in my apparel campaign launch which featured women killing it in their creative industries.

The Daisy Knights Ella Boyfriend Shirt is even named after her!


Thank you for taking part in my Heirloom series, I’m excited to hear about you and know my readers and social media followers will love to as well! Dx

1. Who was your first style icon and who is your style icon now?

I used to love Gwen Stefani when I was about 4 or 5. She was probably the first person I ever pinpointed as a style icon (even though I was teeny tiny), and I remember asking to have my hair cut like her. I also loved Teri Hatcher as Lois Lane around that time too. Throughout my teens I was obsessed with everything Kate Moss wore, and I also loved Sarah Jessica Parker. I would still love to rummage through SJP’s wardrobe, and also look to Olivia Palermo for style inspiration, but I wouldn’t say I really have “style icons” any more.

2. What is your one piece of jewellery/clothing/accessories that you can’t live without?

I have a pair of gold hoop earrings that I wear all the time. They go with absolutely everything and always make me feel sassy.

3. Do you have an item of clothing that belonged to you mum or a family member that you have integrated into your wardrobe?

None of the women in my family have ever been particularly bothered by fashion, so there unfortunately hasn’t really been anything to inherit. But I do own the navy blue cashmere jumper that my mum wore when she got married.

4. What is your favourite old photo of a family member?

Style wise I love the photographs from my grandparents’ wedding. My grandma is wearing this giant hat and looks so elegant. She is also carrying a rolling pin in almost every image, which is absolutely hilarious. I’ve asked her why and she doesn’t remember. We think someone likely gave it to her as a good luck charm.

5. As you know, I am all about sustainability and not a fan of fast fashion, do you have any tips for making items last longer?

I try to always keep expensive shoes and handbags stored in their dust-bags and with tissue paper stuffing so that they keep their shape. I’m not particularly great at keeping my clothes in great condition and tend to just toss them in my wardrobe and storage boxes. So I must get better in that respect. But really I think the most important thing is to buy the best quality that you can afford and focus on timeless styles.

6. Do you have an antique piece of jewellery that you wear?

Tell me about it. I’m afraid not.

7. Do you think any current fashion obsessions will stand the test of time?

I find it shocking to think that skinny jeans were once considered a “trend”. I can’t imagine them ever going out of style and fully see them standing the test of time.

8. What takes up the most space in your wardrobe? Shoes, bags, clothes?

I own a ridiculous amount of shoes, and really need to cut my collection in half. I also have a bad habit of hoarding skinny jeans – even though most of them look the same and I always tend to wear the same pair on rotation.

9. What is the best style advice you ever received?

I’ve always loved the Coco Chanel quote, “Before you leave the house, look in the mirror and take one thing off.” I do believe that 9 times out of 10 less is more.

Heirloom Ella Gregory Ella Gregory, Fashion Style Icon


Read more from our Heirloom Series. The first on Rowan from Our Edit. CLICK HERE!


Ella's Favourites



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"Masculine and modern, but with a classic sensibility" - Vogue

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