Our Ethos

Here at Daisy Knights we welcome the explorers, escapists, adventurers, imaginative and wild to unite. One movement fuelled by wanderlust, a love of outdoors, travel, sand and surf, consider our wholesome, kind-to-the-planet label your go-to for spirited, feel-good design.

A thoughtful and honest collection of jewellery that’s an effortless step towards an eclectic, well-curated wardrobe. Capturing a unique look that you won’t find far and wide is at the heart of everything we do. A hive of beautiful and personal craftsmanship perfect for any minimalist or maximalist style seeker.

Weddings, births and celebrations, there was once a time when giving jewellery was reserved for marking life’s major events. Today, we prefer to build collections filled with many different creations that complement our changing outfits and trends. At Daisy Knights we believe it’s possible to strike a happy medium, making covetable pieces which are on point and fun to wear, but timeless and sentimental in equal measures. Jewellery has the power to capture memories, it oozes meaning and that’s why style savvy collectors will welcome our modern future heirlooms. Lasting jewels you’ll be compelled to keep in the family, pass down the generations and cherish as forever keepsakes.

Whether signature Daisy Knights skull and feather icons or an everlasting engagement ring, ethically sourced gemstones, recycled and eco metals are at the core of our company. Each and every piece is handmade with plenty of love and attention in our studio. In fact, it’s at the workbench Daisy’s silversmith father made for her where these distinctive designs are first born. Offering a truly original service, from engraving and personalisation, to picking your own chain length and adding extra special details, those seeking stand-out, tailor-made style need look no further.

Have a gap in your collection or something specific in mind? By commissioning a bespoke item from Daisy, you can ensure something truly unique and representative of you. We guarantee your budget will go further and you can inject your own design ideas into something truly individual that you’ll wear with pride.

For our apparel line we are proud to produce our basic wear garments in Asia. By forming positive, respectful relationships with amazing craftspeople, we are able to open paths to help workers gain new skills to be proud of. Organic cotton and bamboo T-shirts, hoodies and shirts are then printed and embroidered on home turf in the UK. A capsule edit of soft, luxe and comfortable shapes bridges the gap between sportswear and casual wear, gym and evening.

We are 100% compelled and committed to forge a better world, starting by treating our workforce and every living being around us with the respect they deserve. Stemmed from a burning sense of social responsibility and care we strive to stay genuinely sustainable throughout everything we do, from our materials to our marketing, packaging and studio work. It’s all centred around preserving and protecting our environment in a way that means it can continue to flourish for generations to come. We are only given one planet, let’s spoil it with plenty of kindness.

Our ethos is simple… Buy less and choose well. It’s that easy.

Come on in and join our (thoughtful) gang #DaisyKnightsTribe